COOUP — creator-powered commerce
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For creators

Share what you love.

Discover products you genuinely love, share them naturally, and earn when they shop.

Step inside the feed
A young woman at home in soft afternoon light, smiling as she lifts a beautiful ceramic piece from a parcel.
A bearded independent brand founder in his studio, inspecting a hand-finished product in warm natural light.

For brands

Grow through people.

COOUP turns your customers into your most powerful growth channel. Real recommendations. Real results.

Explore the merchant side

  • Get discovered

    By the right creators

  • Shared naturally

    By people who already trust

  • Grow sustainably

    With authentic word of mouth

Commerce, made human again.

Creators earn. Brands grow. People win.